SARAH ARDELL
A creative and strategic approach to tell stories, engage communities and drive impact.
10+ years’ experience leading teams, shaping content strategy, and building brands - from first ideas to global names. I combine big-picture thinking with hands-on execution across social, partnerships, creative, copy, paid & community.
RECENT WORK
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Delivered end-to-end social media management - content, copywriting, community and influencer support -driving a 2x increase reels performance.
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Collaborated on building a new brand from scratch - leading social and content strategy, execution, influencer partnerships and PR support - driving 80% average occupancy one year in.
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Created global social media guidelines and platform strategy for hotel franchises - providing a consistent framework for brand storytelling while allowing local teams flexibility to engage their communities.
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Developed brand identity, social strategy and creative direction - including TOV, influencer partnerships and PR support - building the brand from scratch.
SERVICES
Social Strategy
Content Strategy
Creative Direction
Brand Marketing
Strategy & Direction
Social Media Management
Content Creation & Curation
Community Management
Copywriting & Tone of Voice
Execution & Management
Influencer Partnerships
Brand Partnerships
Paid Social
PR Support
Partnerships & Growth
+ a network of expert freelancers to support with Photography, Videography, Illustration, Animation & Graphic Design.
PREVIOUS CLIENTS